About Matchday

Matchday Sports and Entertainment is the brainchild of three brothers, Saunak Nag, Soham Nag, and Arjuni Nag. Hailing from the sports-obsessed state of West Bengal and growing up in a family of passionate sports enthusiasts, the trio has always been deeply connected to the world of sports. Having 20 years of combined industry experience, Matchday is their heartfelt initiative to give back to the world of sports.

Why matchday?

In today’s fast-changing world of sports and media, every day is a chance for athletes, teams, and brands to show their best. Whether on the field or online, every moment is an opportunity to stand out. We see “Matchday” as more than just a name—it’s an attitude we bring to everything we do. In this fast-paced world, the pressure to perform well is always there, making every day feel like matchday, where success is something we work toward constantly.

Everyone's watching

Our brand tagline is loud and clear. When you’re in the spotlight on game day, whether you’re an athlete, a team, or a sports brand, everyone’s attention is on you. Thanks to social media and technology, more people than ever can keep tabs on your daily activities. This means the world is watching. EVERYONE’S WATCHING. When you join us and become a brand, you enter the realm of fame, where nothing escapes notice.

01
Brands

We help brands score big by creating custom sports marketing strategies that connect with fans on a personal level. From influencer partnerships and event activations to social media campaigns and content creation, we bring your brand into the heart of the game. Our goal? To make your brand unforgettable, on and off the field!

02
Leagues

We turn sports leagues into global phenomena! Our comprehensive services include league branding, fan engagement strategies, digital marketing, content creation, and sponsorship activation. We craft campaigns that not only grow your fan base but also generate lasting partnerships, ensuring your league stays in the spotlight year-round.

03
Teams

From stadium branding to fan engagement, we offer full-service marketing solutions that build your team’s identity and create lasting connections with your audience. We handle everything from digital campaigns, content creation, merchandising and sponsorship management to event promotions and fan loyalty programs—ensuring your team stays top-of-mind all season long.

04
Athletes

We turn sports leagues into global phenomena! Our comprehensive services include league branding, fan engagement strategies, digital marketing, content creation, and sponsorship activation. We craft campaigns that not only grow your fan base but also generate lasting partnerships, ensuring your league stays in the spotlight year-round.

Board of Directors

Soham Nag

Head of Creative

Sports in our country need a big boost to match the best in the world. Our players deserve more recognition and support, just like we see in the West. Fans should feel special and like they are part of a bigger community. At Matchday, we want to do our part to help change the way sports are seen and supported in India.

Soham Nag

Head of Creative

Saunak Nag

Head of Content and Strategy

A strong believer of the fact that to change the Indian Sporting ecosystem, we need to first change the mentality of our people which is by far the hardest task. We are miles away from making significant steps in that regard but things will change, sooner or later.

Saunak Nag

Head of Content and Strategy

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