The Entertainers Cricket League (ECL) is a groundbreaking cricket tournament that brings together creators, influencers, and entertainers, offering a unique platform to blend sportsmanship with entertainment. Unlike traditional leagues, ECL thrives on its vibrant and dynamic nature, showcasing the charisma and creativity of its participants both on and off the field. With a target audience of sports fans, digital natives, and entertainment enthusiasts, the league required branding that could stand out and resonate across diverse demographics.
The client envisioned a brand identity that would reflect the league’s dual essence: a mix of class and funk. The branding needed to mirror the energy of the influencers while maintaining a timeless appeal, creating a unique yet cohesive identity. They sought a visual language that was not only bold and vibrant but also adaptable for both digital and physical formats.
The brand voice was crafted to be playful yet professional, blending the confidence of high-octane sports with the quirky charm of entertainment culture. It speaks the language of the digital generation—witty, engaging, and inclusive—positioning ECL as a league that doesn’t take itself too seriously but always delivers serious fun.
A carefully curated palette of electric blue, fiery orange, and sleek black was chosen to symbolize energy, passion, and sophistication. These bold hues create a striking visual identity that grabs attention while staying versatile for merchandising, social media, and event spaces.
The tone is upbeat, modern, and trend-driven. It appeals to youthful audiences by emphasizing excitement, creativity, and camaraderie, ensuring the league feels fresh and forward-thinking.
The branding took direct inspiration from the league’s logo, with clean yet dynamic shapes forming the foundation of design elements. Patterns, gradients, and geometric motifs were integrated to echo the movement and unpredictability of cricket. The result is a vibrant, cohesive identity that reinforces ECL’s spirit—where creators collide, cricket thrives, and entertainment reigns supreme.
This masterclass in branding successfully embodies the league’s vision, creating a timeless identity that elevates ECL beyond just a cricket tournament.